Early stage UI/UX designs for an experimental ad tracking dashboard
A lot of work went into creating a cohesive set of layout components for the website.
Designs for a brand refresh
Exploratory designs for some marketing collateral
Deal toy mockups
Design and development for a B2B AdTech company
The work encompassed end-to-end design and development of the website and reusable UI components, including wireframing and high-fidelity prototyping in Figma, front-end development in React.js, and cross-platform UI/UX optimization.
Additional responsibilities included creating marketing materials to align visual design with brand strategy and communication objectives.